“We believe this technology will enable more creators to make meaningful revenue from their podcasts by providing much better value to advertisers than existing podcast advertising solutions that use RSS,” Spotify explained in a blog post Tuesday morning. NPR will add “Plus” to the end of show titles to differentiate between free and paid.
ITUNES PODCAST SUBSCRIBE BUTTON LOCKED CODE
Starting on May 4th, How I Built This with Guy Raz, Short Wave, It’s Been a Minute with Sam Sanders, Code Switch, and Planet Money will all be available on Spotify’s app without any pesky sponsors for those who pay. In order to kick off the platform’s arrival, Spotify is collaborating with NPR to publish some of their shows sponsor-free for paid subscribers. If listeners can deal with the extra step of visiting Anchor to subscribe, they’ll know the creator is getting almost every penny they spend. While the subscription process occurs outside of the Spotify app, you can still search for and discover podcasts with subscriptions within the app or in third-party apps using a private RSS feed.
In this way, Apple Podcasts Subscriptions create less friction between listener and podcaster. Spotify podcasters can put links to their Anchor page anywhere they like, such as the show notes or their bio, but the extra step could be a barrier to entry for some users. The downside for podcast creators is that Spotify won’t have a subscribe button featured prominently at the top of the page, as users are not able to subscribe directly within the app.
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